
I came across this great article on ere.net about the top 10 predictions for the recruiting industry in 2012 and wanted to share it with you. 2011 was “The Year of Social Media”, but what will 2012 bring for recruiters? According to Dr. John Sullivan, an HR thought leader, 2012 will be all about mobile.
The Year of the Mobile Platform
It only makes sense that recruiters should start paying more attention to mobile. With more of us relying on smartphones to keep us connected, it is becoming increasingly important for every industry to have a mobile platform. Not only do we need to think about smartphones, but also the growing popularity of tablet computers. We are already seeing some people get rid of desktop and laptop computers completely in favour of tablet computers. In the case of the staffing industry, mobile access to recruiting platforms will be important for both recruiters and job seekers.
The continuing influence of social media
Some other predictions for 2012 address how social media will affect the recruiting industry, but not just in a direct way. First, we will likely see more solid analytics for social media, which will allow recruiters to better target campaigns and more accurately measure results. Perhaps the most interesting change to come about due to social media will be the focus on candidate experience. Companies are going to need to start paying more attention to how candidates are treated throughout the hiring process, as candidates now have more avenues to share both positive and negative experiences with recruiting. Any negative comments about your hiring process could be discovered by other potential candidates and could drive away applicants.
Check out the rest of the article for more of the top 10 predictions for the recruiting industry in 2012. Do you think these predictions are solid? Share your thoughts with us in the comments.


