Communicate and Engage
In just the last few years, Mobile communication has become one of the most effective channels of conversation––particularly in the staffing and recruiting industry and it’s marketed sectors. Not just communication, but we see a skyrocketing trend in using mobile to access anything and everything through applications and the cloud. TargetRecruit’s platform leverages this technology to offer its clients a fully integrated platform that can be accessed from anywhere, on any device, at any time.
The staffing and recruiting industry, like any other industry, is experiencing the heat of this change. Based on recent studies, more than 86 percent of job seekers search jobs on mobile devices. Recruiters will have to ensure their job pages are optimized or they may lose a big chunk of aspiring candidates. Furthermore, jobs should be available various job boards, social channels and other high traffic outlets to attract job seekers by the way they search and the tools they search with.
Speaking of social outlets, Tech Crunch reports “mobile now makes up a massive 80% of Facebook’s advertising revenue, up from 78% in Q3. Mobile-only users now number 827 million, up a swift 13.2% from 723 million last quarter. That’s a testament to Facebook growth in the developing world that largely skipped the full-sized computer age.”
Attract and Secure Great Talent
Citing from from a previous TargetRecruit blog on Candidate Nurturing, here’s a recap on the benefits of a customized and automated Candidate Relationship Management mobile and social approach?
- You will eliminate countless hours making phone calls and sending emails to irrelevant candidates; reaching more interested and qualified applicants in less time at lower costs using integrated auto-text and calling features, like TargetRecruit’s. This includes notifying shortlisted candidates by voice and text, sending reminders and notifications about all aspects during the hiring process.
- You will help ensure candidates who view your posts and receive communication are interested before investing more time in additional communication. Social platforms allow you to gain insight far beyond gaining candidates location, skillsets and personal information. You can learn more about their behavior and what their career goals are for the long-term through these resources.
- Mobile capabilities offer quick access to a wide-range of multi-touch communication and activities. While social and email are still primary methods for communication, recruiters will gain a quicker response on a mobile device through auto-texting and auto-calling. For anyone on the go, confined with a set schedule or limited access to email, a more modern approach––auto-texting or auto-calling––may help to reach candidates faster. Not only does this method take into consideration the candidate’s time, but also saves you time and cuts back on manual efforts.
- You can track and manage nearly every digital touch point, with a cloud-based platform like TargetRecruit, starting with job posting and broadcasting features that easily embed into your own branded career page. When a candidate takes interest in a job opening either through social engagement or a career site, they can quickly and easily apply for the position with the system automatically storing all their details during the application process. Furthermore, with a modern Candidate Relationship Management system, once the Candidate has begun the application process or takes interest by replying to emails or postings, alerts and notifications can be triggered.
Studies cited from The Staffing Industry Analysts’ report reflect the trend in mobile and how it’s impacting the staffing world. One point mentions that the number of mobile-connected devices exceeded the world population in 2014, and is projected to reach nearly 1.5 per capita (11.5B total) by 2019. From a geographical standpoint, the CAGR for mobile traffic between 2014 and 2019 will be highest in the Middle East & Africa (72%) and lowest in North America (47%).
With this kind of projection, we can only expect that mobile is paving the future, so embrace technology and all the benefits cloud computing and mobility have to offer.